Prime Day 2025 has officially kicked off, and the discounts are already drawing massive attention from savvy shoppers. Amazon's flagship sales event, which runs for 48 hours, offers some of the deepest price cuts of the year on hundreds of tech products. From Apple's latest iPads and AirPods to Samsung's premium QLED televisions, Kindle e-readers, and Sony's award-winning headphones, the deals span nearly every category. We've been scouring the listings to bring you 121 of the best tech discounts live, with regular updates as stock changes and new offers appear.
This year's Prime Day is particularly notable for the aggressive pricing on Apple products. The AirPods Pro (second generation) have dropped to $179.99, matching the lowest price ever seen. Meanwhile, the Apple Watch Series 9 is available for $329, a $70 discount. For iPad fans, the iPad Air M2 (11-inch) is $599, down from $749. These discounts are only available to Prime members, so if you haven't signed up yet, you can start a free trial to take advantage of the savings.
Apple Deals: The Best Discounts So Far
Apple rarely participates in sales events, but Prime Day has become one of the best times to grab its products at a discount. This year, we're seeing significant price drops on almost every category. The AirPods Max, usually $549, are down to $449. The HomePod mini is $79, a $20 saving. And for those looking for a new MacBook, the MacBook Air M3 (15-inch) is $1,049, off $100. Note that these deals are likely to sell out quickly—we've already seen the AirPods Pro sell out twice, though they are back in stock as of this writing.
Apple Accessories
- AirPods Pro 2 (USB-C) - $179.99 (was $249)
- AirPods 3 - $139.99 (was $169)
- AirPods Max - $449.00 (was $549)
- Apple Watch Series 9 (45mm) - $329 (was $399)
- Apple Watch Ultra 2 - $699 (was $799)
- iPad Air M2 11" - $599 (was $749)
- iPad 10th gen - $309 (was $349)
- HomePod mini - $79.99 (was $99)
Samsung TV and Home Theater Deals
Samsung has always been a star of Prime Day, and this year is no exception. The highlights include the 65-inch QN90C Neo QLED 4K TV, discounted to $1,297 (from $1,799). The 75-inch Q70C QLED is $998, a $500 saving. For soundbars, the Samsung HW-Q990C 11.1.4ch soundbar is down to $949, from $1,399. If you're after a compact projector, the Samsung Freestyle 2nd gen is $699, $100 off. These discounts make it an ideal time to upgrade your home entertainment system.
Samsung Best Sellers
- Samsung QN90C 65" Neo QLED 4K - $1,297 (was $1,799)
- Samsung Q70C 75" QLED 4K - $998 (was $1,499)
- Samsung Q60C 55" QLED 4K - $527 (was $799)
- Samsung HW-Q990C Soundbar - $949 (was $1,399)
- Samsung Freestyle 2nd Gen Projector - $699 (was $799)
- Samsung Galaxy Tab S9 FE - $349 (was $449)
Amazon Devices: Kindle, Echo, and More
Amazon's own devices are predictably deeply discounted. The Kindle Paperwhite (16GB) with ad support is $109.99, down from $149.99. The Kindle Scribe (16GB) is $269, a $70 discount. For smart home, the Echo Show 15 is $199 (was $279), and the Echo Dot (5th gen) is $24.99, normally $49.99. The Fire TV Stick 4K Max is $34.99, half the original price. These deals are particularly attractive because they come with Amazon's full warranty and often include extra content credits.
Amazon Device Roundup
- Kindle Paperwhite (16GB) - $109.99 (was $149.99)
- Kindle Scribe (16GB) - $269.99 (was $339.99)
- Echo Show 15 - $199.99 (was $279.99)
- Echo Dot (5th gen) - $24.99 (was $49.99)
- Fire TV Stick 4K Max - $34.99 (was $69.99)
- Blink Outdoor 4 (3-pack) - $89.99 (was $159.99)
- Ring Video Doorbell Pro 2 - $169.99 (was $249.99)
Sony Headphones and Audio
Sony's audio division is offering some of the most compelling deals for music lovers. The Sony WH-1000XM5 noise-canceling headphones are $299, down from $399—a price rarely seen outside of Black Friday. The WF-1000XM5 earbuds are $228 (was $299). The Sony SRS-XB100 portable speaker is $48 (was $69). For home theater, the Sony HT-A7000 soundbar is $999, off $400. These discounts are competitive with the best prices of the year.
Sony Audio Highlights
- Sony WH-1000XM5 Headphones - $299.99 (was $399.99)
- Sony WF-1000XM5 Earbuds - $228.00 (was $299.99)
- Sony SRS-XB100 Speaker - $48.00 (was $69.99)
- Sony HT-A7000 Soundbar - $999.99 (was $1,399.99)
- Sony X85K 75" 4K TV - $849.99 (was $1,099.99)
More Deals Across Categories
Beyond the major brands, we're tracking discounts on laptops from Dell and Lenovo, monitors from LG and Asus, and smart home devices from Google and Nest. For example, the Dell XPS 15 (i7/16GB/512GB) is $1,249, a $300 discount. The LG 27GP950 4K gaming monitor is $449, down $200. The Google Nest Hub Max is $179, off $50. If you need storage, the Samsung T7 Shield 2TB external SSD is $159, a record low. Many of these deals are limited to Prime members and may require a coupon code.
We update this list every hour throughout Prime Day, so be sure to check back for new offers. Some deals are lightning deals with limited quantities—once they're gone, they may not return. If you see something you like, we recommend adding it to your cart immediately. Happy hunting!
Source: TechRadar News