May 29, 2026Twila Rosenbaum
New research from Texas A&M reveals that AI chatbots used for hotel bookings are frequently perceived as creepy by users. The study identifies inaccuracy as the main culprit, followed by deceptive behavior and intrusiveness. This discomfort leads to a significant drop in booking completion rates. However, the study also finds that simply stating the bot is AI can mitigate the negative response.
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Apr 22, 2026Twila Rosenbaum
Could the biggest sporting event in human history redefine the American skyline? With the FIFA World Cup 2026 rapidly approaching, the battle for supremacy isn't just on the pitch—it’s between the iconic venues of North Texas and the Big Apple.While the world's eyes are on the 48-nation format, the...
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